Research into other music video's by our chosen artist.

Reasearch into other music video's by our chosen artist.

Poetic Justice Kendrick ft Drake

• Starts in a dark desolate place, similar to the effect we are going for as it looks depressing. Dark colours – dark sky, dark roads, and dark cars.
• People start to appear seeming happy (slightly like our party scene) however, unlike swimming pools the boy is not isolated from the party and is enjoying himself with friends while watching a girl we assume he likes.
• Turns to a shot of him rapping on a podium, like the one in swimming pools, however a much lighter atmosphere as he is not hiding his face behind a hood or looking depressed.
• Back to the scene of everybody enjoying themselves, however something happens that we do not know and in slow motion everybody starts to flee as a warning to something bad happening the dark colours may have been displaying this.
• We then move onto drakes verse first with a close up shot of the phone calling Drake, one quite like what we will portray in our video, however, ours will be from several texts from his mother and friends.
• Drake’s scene is bright; he is in white clothing with white bedding and a bright room, away from the rest of the people. This clothing is similar to our main characters clothing when he is alone in a dark room.
• A shot of someone who has been shot and is lying on the floor, however, we do not know what is going on or what has happened we can use the shots he has used to keep the mystery on this with our enigma Lily as we plan to keep her as a mystery.
• Casual wear of a jumper with a black background and just a headshot of drake rapping, a girl fading in and out as we assume she is who he is rapping about.
• Drake fades out and comes a head on shot of an ambulance then the camera spins around and shows the faces of everybody we had seen earlier having a good time at the party looking sad and depressed, hinting to us that the person that has been shot was shot here.
• Camera moves smoothly across the crowd and zooms into the devastation on their faces and how they are standing/reacting proving to us that the incident did in fact take place here, the setting is no longer vibrant but the dark colours are shown with the clothes and the choice of a black and white scene.
• The words ‘love hurts’ then appears on screen with a black background and we see a downward shot of the boy shot defending his girlfriend/girl he loves as he lays on top of her, suggesting to the audience that he was protecting her.
• The girl and boy are then shown in black clothes against a white wall as he raps, however, it then keeps flicking back to the scene of them both dead, but to end the video there is a rewinding effect used and we see the scenes repeated of the party where they are both smiling together.

Overall, poetic justice is an emotional video which tells a story of a boy very much in love as he would die for his girlfriend. This can influence our music video as we want to tell a powerful story with our video we can use many of these techniques. It is evident when comparing this to our chosen song by Kendrick Swimming Pools that he uses the same techniques in his videos a lot as many of the shots are the same, especially with both videos being very dark and meaningful. He likes to portray a powerful message and manages to do this well in both videos and we can use both as inspiration.

Kendrick Lamar – Bitch Don’t kill my vibe

·         Very close shots, firstly of church seats and we see a child’s head from round the side this show innocence, purity, goodness as both children and religion teach this, it then stays as a close shot but of three men all dressed in white; again bright colours showing innocence –completely opposite from the rest of his videos which have started dark and depressed, like ours.

·         Different views of the church, everyone in white, a child praying, but then we go to Kendrick who is at the back of the church away from everybody else, however, still wearing white and the scene is very bright and light.

·         For a moment it is dark with a few candles, then we switch to Kendrick in his white outfit still in an open field, the open space could represent being free.

·         Back to the church, he leaves from where he was standing alone, walks through the crowd where everything from their clothes to the floor tiles is white and as he approaches the alter we see it is in fact a funeral, the casket being white we assume somebody innocent has died.

·         He leaves, enters a white limo we are seeing the continuity of the colour white playing out, however we are now seeing the grief on peoples faces as we have a close up of a woman crying and he is in the back of the limo looking upset, the coffin is placed in the back of a car.

·         It then switches to a shot of him and his friends partying with champagne in the back of the limo, now looking happy, switches to the countryside again I feel this represents his mind as when a meaningful lyric happens we see this shot, when he is thinking about his actions.

·         Baptism in a ‘pool full of liquor’ reference to swimming pools but also maybe religion being corrupt?

·         We then see the funeral commencing in the countryside where he was based alone, everyone again in white – ironic for a funeral as people tend to wear black they are all looking sad once again, but within an instant they are all dancing and celebrating as if to celebrate life which could be the reason for the white outfits.

·         Ends with everybody happy, but then a close up of somebody dropping the white rose then a black screen and the words ‘death to molly’ which wraps the idea of the video up, molly being a drug he wants it to be stopped. The funeral represented the death of the drug and everybody was wearing white as instead of a sad occasion this was a celebration.

 

Overall, I think that this video contrasts from the other two we have looked at by Kendrick, the light is completely different and he is seen as much happier, even though he is continuing to pursue a dark story he has gone about it in a very different way which came across as intriguing and I often found myself not knowing what was going to happen next. This relates to our video as the audience would feel this way during the scenes of Lilly the enigma as she is always a mystery within the storyline. The use of white clothes links to our music video as both our male model and Lilly wear white within some of their scenes. The hint of death links to ours but only slightly as we influence the audience to feel like Lilly is dead, however, we don’t show it as blatantly like in this video.

Ignorance Is Bliss – Kendrick Lamar

·         In this video we are tracking someone but with a very low view shot as we are following their feet as they climb over a fence and walk on the grass, they then lean down we see their outfit is all black his face hidden by a hood and he crouches by a grave – once again we know we are in for a story video.

·         We then go to a close up of him swigging alcohol through a bottle, the way he is shown with this is very helpful to us as we are using our main model as an alcoholic and this is a shot we were looking into.

·         We are back tracking him from behind again; he continues to swig from the bottle and then climbs back over the fence, away from the grave.

·         The shots are all very close as he is in a car we see the close up of the drivers hand, focusing on a tattoo – could be symbolic? He then picks up a bottle of alcohol and passes it back to Kendrick, we see a shot of just his face and the bottle hitting his lips as he swigs, he then puts the bottle down and hides his face in the hood showing a very depressed state of mind.

·         He stares out the window, the camera jumps to a group of boys that then flee the shot then jumps to Kendrick who is now holding a gun, camera goes to the floor of a bottle smashed as a boy lifts his arms in surrender – the glass dropping is another shot we plan to use and can use this as inspiration on how to show this.

·         Camera is switching between the boy who seems to be who Kendrick wants, the one responsible for the death of his friend and Kendrick, showing their facial expressions, adding to the anticipation of us wondering if he is actually going to shoot him.

·         The camera focuses on Kendrick for a while as we see determination in his face, a focus on his face as though he is fighting for a cause, the shot is fired and quickly the screen goes black with the title ‘ignorance is bliss’ an abrupt ending.

Overall, with this video once again was a story and Kendrick shows us a different way of portraying a sad story. This time it was a lot less about lighting and colours as there was not direct correlation the light outside was a bright summers day and the only darkness was in his clothing, however, the camera was really important in this video it had to make many quick switches and had a lot of work, never staying in the same shot for more than 10- 20seconds. This added much more dramatic effect and is something we should consider in our video. This links to our video when the friend passes him the bottle as our video features his friends influencing his drinking as they encourage him to drink at parties and to come out all the time. Our models clothing will be quite similar as we need the mood to appear dark and depressing throughout. Facial expressions will be used in our video to highlight the sadness in our main models face and the fear and innocence in Lilly’s face.