Evaluation Question 3: Part 4

Evaluation Question 3: Part 4
What have you learnt from your audience feedback?

Ancillary Tasks:

Opinion of our Digipak
The viewer likes the front cover as Lilly’s face isn’t in it which makes her mysterious. This viewer said that because Lilly is the one holding the bottle it shows she is possibly the reason for his drinking. I’m glad she made this connection as that was the exact reason for this shot. This viewers interpretation of why Connor is looking up at Lilly varies as she thinks it could be somebody he knows or has known this viewer questions whether Lilly is a real person or a figment of his imagination as the audience don’t really see her. This is exactly what we wanted the audience to feel about Lilly as she is an enigma therefore you are never meant to really know her meaning fully.

This viewer likes the colour scheme as she compliments the videos darkness which is mysterious and links that to the Digipak images. She claims the smoke and gold features knit together nicely with the rest of the Digipak. This is successful as our colour scheme is an important aspect of the music video therefore it is good that this viewer can appreciate the colours used.

This viewer feels the images produce a romantic and sinister message as it could symbolise love lost and death as it could be a memorial to her which is evident in the camera focusing on the flame and smoke. Or it could be romantic this viewer feels this allows you to interpret it in many different ways depending on mood you are in. This is successful analysis as this viewer managed to capture the meaning of our Digipak images superbly. I am very happy with this as I was the one that photographed the images and made some of them therefore it was clearly successful production. 






colour scheme and colour connotations

This viewer states she likes the darkness of the black tones as it is mysterious and sinister. She claims the white is spiritual and shows Lilly’s innocent side. The red is for danger yet also romance which allows you to think of it as something dark or uplifting and spiritual this is portrayed in the video so it all links in nicely. This is a perfect analysis of our colour scheme as these connotations are the exact reason we used those colours. 

Criticisms

This viewer likes the fact you can’t see her face in the image used on the Digipak as it becomes a clear figment of his imagination. After looking at the Digipak she thinks removing Lilly’s face should have been used in the video as it would be better if you didn’t see her face clearly to show that she isn’t really there. This is a good criticism as it would work well as it is very successful on the Digipak, however, we wanted to create an image of Lilly so that it was clear when Connor burned a photo that it was of Lilly. Therefore it shows that she is the reason for his depression and alcoholism.

This viewer also feels it would be nice to have the candles and the rose in the video as that would tie it all together nicely. I agree with this criticism as the roses and candles worked really well therefore they should have been used as they would fit due to the fire scenes already in the video.

The Success of the Digipak based on the genre

The viewer recognised the Digipak to be the R&B genre immediately which is highly successful as we have clearly used conventions that are clear to be from the R&B genre.

This viewer recognises the fact we use the same font which is successful as this is present on most of the R&B Digipaks we researched. This is successful as this viewer says the text doesn't ruin the visual image of the Digipak which is useful as the images are the main feature which is common in R&B genre. The Digipak portrays the lyrics and the song in the Digipak which this viewer has noticed, this is good to notice as many artists link their Digipak to one of their main songs. 

Comparing our media product with real media products of same genre

This viewer immediately links the colour scheme as all of the real media products incorporate gold, black, white and red. This is good to analyse as it shows that the colour scheme fits with the genre successfully which makes it look like a realistic product.

The viewer also notices the use of images as she notices that the images focus on the face of the artist to show an in depth meaning. This is exactly why we used this image on the front cover as it created an in depth meaning. This is a convention of real media products of this genre as present in this video.

This viewer notices that smoke is used on another one of the album which shows how it is a feature of the R&B genre. This ensures it will attract our target audience.

The main relation is the text as this viewer identifies that our product and the real media products all use clear, defined text that doesn’t fill too much of the space. This viewer claims the reason for this is so that the attention doesn’t come off the pictures. This is exactly why we refined our text as we wanted the images to be the most important aspect.