Evaluation Question: Part 3.

Evaluation Question 3: Part 3.

What have you learnt from your audience feedback?

Our music video feedback:

message of video

Our message was clearly successful as it is clear there is a romance going on that has been ruined in some way as this viewer understands he is trying to forget her by drinking but this is actually causing him to remember her. This shows how footage was successful as this was the message we were trying to convey. The drinking was also captured and portrayed well as she noticed the dark and sinister tone and mood. This indicates that our footage and message was captured well and linked to the music correctly. 





The transitions between shots

Our viewer appreciates the relation between the beat and the transitions as they were clearly noticeable as she was able to name the ones where it changes from drinking, to sitting down, then to the clock therefore the footage and lyrics must have stuck with her after one watch. This is highly successful as it shows that people relate the footage to the lyrics and can therefore identify it which makes the video appear popular.

This particular viewer likes the quick transitions as they incorporate the beat of the music, she feels is needs to be quick and cut into different clips quickly in order to fit with the beat and also the lyrics. This is exactly why we created it this way and I’m glad someone can appreciate the attention to detail we have included in our music video.

This success links to Andrew Goodwin as his theory claims that one of the five keys is to incorporate the lyrics and beat into a music video for example he uses the word ‘jump’ in the lyrics to show the footage jumping. We do something similar with the words ‘sit down’ ‘drink’ ‘pass out.’ Therefore our product incorporates a theory fully and has been praised for it which proves Andrew’s five keys to success can be applied.





Lighting of video

The contrast of light and dark footage is successful as this viewer appreciated the lighting as it was very atmospheric. This viewer also commented on the running scene as she liked the slow motion and the lighting only being generated from the street lamps, this is a relief as this footage was believed to be too dark yet the audience clearly like it this way as it creates the same dark, eerie tone which is present in the other shots. The favourite shot was the one with Connor against the wall with the shadow. This shows how successful our lighting was as it produced the shadow she is complimenting.

A criticism of the lighting was when the chorus shot comes of Lilly in a very bright room. I see the point given that her scenes are made to look eerie and dangerous yet this shot is quite bright which makes her less mysterious. This viewer claimed she looked too perfect and could of used more shade to improve the lighting. This is a very useful critique as I see her point clearly as our other shots do create a tone and this one doesn’t fit it very well.

This viewer did like the bridge and the cars and the daylight lighting as it represents that our model is in turmoil night and day. This is successful as this was our reason behind these shots, we wanted to show how his drinking was all day everyday so that it shows how physically and mentally affected he is by Lilly.

This feedback is useful as I was in charge of lighting for most of the scenes therefore I am proud that I conveyed the correct tone and message for the music video and that the audience could understand why I used that particular lighting for each shot. 







How we interpreted the lyrics 

This viewer understood the poignant message incorporated into the footage. She likes how we used the alcohol and clock when the songs mention liquor and time and how each of these shots change as the beat changes in the song. This is successful as we wanted the audience to pick up on the transitions link to the lyrics. This viewer says the footage makes you wonder what he was thinking and feeling which is successful in creating the right emotion. This is a successful compliment as it is hard to convey emotion through footage yet when you do it is very professional as it is hard to make someone feel a certain emotion. 

This is successful as it proves Andrew Goodwin’s theory is correct as our interpretation of lyrics to transitions and footage did make the video more successful and appear more professional as evident in this viewers comments.






The costumes we used

The costumes were clearly successful as this viewer related the dark clothing to our models subdued and depressed state. She recognises that Lilly is wearing lighter, more innocent, almost spiritual coloured clothes. This leads on to the fact that she is wearing school uniform in the first scene which introduces her as young and innocent straight away. This viewer likes the light and dark shades of the clothes which shows the contrast is successful as it separates these two models and makes it clear which model should create which tone and mood.

This comment is successful as costumes were a large aspect of our message and tone therefore this proves they successfully conveyed these desired aspects.